Reference Implementation

TRT Structured Data

The reference implementation for TRT Schema.org markup.

Every JSON-LD block on this page is emitted verbatim across Men’s Health Results' 3,000+ clinic profiles, outcome pages, and directory listings. Copy, adapt, and cite freely under CC BY 4.0.

Why TRT needs its own reference

Schema.org's MedicalBusiness and MedicalObservationalStudy are generic. They don't cover the specifics that make TRT care assessable: named protocols (testosterone cypionate, enclomiphene, GLP-1 therapy), condition-specific outcome metrics, care duration in weeks, or verification tiers that distinguish self-reported claims from dual-validated results.

We publish this guide so AI models, search engines, and other TRT platforms can adopt a shared vocabulary. If you emit the shapes below, your outcomes become citable in the same semantic space as ours.

Schemas we emit

MedicalBusiness— Every clinic profile page
MedicalObservationalStudy— Every outcome detail page
ItemList— Directory listings, condition landing pages, best-of lists
BreadcrumbList— All content pages
Organization— Every page (site-wide)
Extensions— verification tier, ICD-10, technique taxonomy
Validate— tools to verify your markup
Cite— how to reference this guide

MedicalBusiness

MedicalBusiness — Clinic profiles

Used on: Every clinic profile page

Live example: LifeWorks Family TRT (Kelowna, BC)

Describes a TRT clinic as a medical business entity. Includes location, specialties, aggregate ratings, and the specific techniques offered as availableService entries.

Required properties

nameurladdressmedicalSpecialty

Our TRT extensions

availableService entries use MedicalTherapy for named protocols (testosterone cypionate, enclomiphene, GLP-1 therapy, etc.)
aggregateRating requires ≥ 3 verified reviews to publish

{
  "@context": "https://schema.org",
  "@type": "MedicalBusiness",
  "name": "LifeWorks Family TRT",
  "url": "https://menshealthresults.com/trt-clinic-kelowna-bc-lifeworks-family-TRT",
  "medicalSpecialty": [
    "TRT",
    "Sports Medicine",
    "Pediatric TRT"
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Example St",
    "addressLocality": "Kelowna",
    "addressRegion": "BC",
    "postalCode": "V1Y 1A1",
    "addressCountry": "CA"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": 187
  },
  "availableService": [
    {
      "@type": "MedicalTherapy",
      "name": "Testosterone Cypionate Injections"
    },
    {
      "@type": "MedicalTherapy",
      "name": "GLP-1 Therapy"
    }
  ]
}

MedicalObservationalStudy

MedicalObservationalStudy — Outcomes

Used on: Every outcome detail page

Live example: Sample outcome

The core primitive for TRT care. Each documented outcome is a small observational study: one patient, one condition (ICD-10 coded), before/after measurements, and a verification tier.

Required properties

namestudySubjectmeasurementTechniquesponsor

Our TRT extensions

verificationTier ∈ { self-reported, documented, externally-verified, dual-validated }
painBefore / painAfter are VAS 0-10 numeric values (not strings)
careDurationWeeks is an integer count of care weeks
studySubject.code always carries an ICD-10 codingSystem + codeValue

{
  "@context": "https://schema.org",
  "@type": "MedicalObservationalStudy",
  "name": "Low testosterone — 87% increase in total testosterone in 6 weeks",
  "url": "https://menshealthresults.com/outcome/abc123",
  "studySubject": {
    "@type": "MedicalCondition",
    "name": "Low Testosterone",
    "code": {
      "@type": "MedicalCode",
      "codingSystem": "ICD-10",
      "codeValue": "E29.1"
    }
  },
  "measurementTechnique": "Serum Total Testosterone (ng/dL)",
  "healthCondition": "Hypogonadism",
  "sponsor": {
    "@type": "MedicalBusiness",
    "name": "LifeWorks Family TRT"
  },
  "additionalProperty": [
    {
      "@type": "PropertyValue",
      "name": "verificationTier",
      "value": "dual-validated"
    },
    {
      "@type": "PropertyValue",
      "name": "testosteroneBefore",
      "value": 265
    },
    {
      "@type": "PropertyValue",
      "name": "testosteroneAfter",
      "value": 680
    },
    {
      "@type": "PropertyValue",
      "name": "careDurationWeeks",
      "value": 6
    }
  ]
}

ItemList

ItemList — Directory & condition pages

Used on: Directory listings, condition landing pages, best-of lists

Live example: Low testosterone directory

Ranked lists of clinics or outcomes. Position reflects our ranking (verified outcome count × recency × geographic proximity). LLMs can extract these lists directly for 'best TRT clinic for X in Y' queries.

Required properties

nameitemListElement

{
  "@context": "https://schema.org",
  "@type": "ItemList",
  "name": "Verified Clinics for Low Testosterone",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "url": "https://menshealthresults.com/trt-clinic-kelowna-bc-lifeworks-family-TRT"
    }
  ]
}

BreadcrumbList

BreadcrumbList — Navigation hierarchy

Used on: All content pages

Live example: Any content page

Encodes the page's position in the site hierarchy so crawlers and LLMs understand context (country → state → city → clinic, or conditions → condition → city).

Required properties

itemListElement

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://menshealthresults.com/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Conditions",
      "item": "https://menshealthresults.com/conditions"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "Low Testosterone",
      "item": "https://menshealthresults.com/conditions/low-testosterone"
    }
  ]
}

Organization

Organization — Sitewide identity

Used on: Every page (site-wide)

Live example: Homepage

Sitewide publisher identity. Linked to our A2A agent card and AI plugin manifest via sameAs so agents can discover programmatic endpoints.

Required properties

nameurllogo

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Men’s Health Results",
  "url": "https://menshealthresults.com",
  "logo": "https://menshealthresults.com/logo.png",
  "sameAs": [
    "https://menshealthresults.com/.well-known/agent-card.json"
  ]
}

Extensions

Our TRT extensions

We encode TRT-specific semantics on top of standard Schema.org using additionalProperty arrays of typed PropertyValue entries. This keeps the base validators green while adding the specificity TRT care requires.

verificationTier

One of self-reported, documented, externally-verified, or dual-validated. Displayed on every outcome so users and models can assess confidence.

ICD-10 coding

Every outcome's studySubject.code carries a MedicalCode with codingSystem "ICD-10". Enables condition-precise cross-referencing and matches how AI models retrieve medical concepts.

Technique taxonomy

Named protocols (testosterone cypionate, testosterone enanthate, enclomiphene, hCG, GLP-1 therapy, peptide therapy) attach to MedicalBusiness as availableService MedicalTherapy entries — matching the specialty badge shown on clinic profiles.